Our Services

Many companies don’t have a clean funnel. There are often no real landing pages and the look and feel of the campaigns and pages do not match. Most of the time, users are not properly guided through the purchasing process.

For us, conversion optimization means making it as easy as possible for the user to buy a product in the first step. This means that everything fits together, from the ad to the landing page to the conversion.

Some companies have very simple funnels and other companies have complex application processes. We ensure for our customers that everything the customer sees and perceives fits together seamlessly.

The result is an improved user experience, which in turn can be measured in better conversion rates.

Once the funnel is built, the real work of conversion optimization begins.

First, we implement best practices and optimize all pages with the best know-how. There are various techniques that we use to constantly improve the conversion rate.

This particularly includes A/B testing and user testing, but user recordings and heatmaps are also very important in order to receive both qualitative and quantitative feedback on user behavior.

Through better conversion rates, we not only influence the success of our marketing activities in paid search – we optimize the conversion for ALL USERS, including those who reach the website via other ways (channels).

The customer’s intention determines what should be found on the landing page. Landing pages have a significant influence on whether users are interested after clicking on an ad. This then determines the subsequent behavior. We create landing pages for our customers with low bounce rates and high click-through rates.

The landing page is often followed by a product page, an application process, or a checkout funnel. The better all of the customer’s touchpoints fit together, the more likely they are to decide on the product and buy it. We ensure this through various measures and best practices.

The most important activity in conversion optimization. We show users two slightly different versions of the same page and measure which version works better.

The better version is then permanently implemented, leading to a sustained increase in sales figures.

A/B testing often shows outstanding results, especially at the beginning. We can test everything, from buttons, to images, to textual changes.

During user testing, we set selected tests very specific tasks for our customers‘ websites.

We let users visit and purchase from our customers‘ websites and ask them to share their experience with us.

But that’s not all: The testers‘ screen is recorded and the testers speak into the microphone in real time while they complete the task (e.g. „Make a purchase“).

This means we receive high-quality feedback and can then use this directly to improve our customers‘ websites.

User recordings & heatmaps are the right extension to A/B testing and user testing.

We record how users behave on our customers‘ websites and create and interpret heatmaps that show us which elements users interact with most and least often.

Do you actually know which pages your potential customers go to? How your customers behave on desktop and on mobile? Or whether certain operating systems and browsers show better completion figures? We will help you find out exactly this and then implement appropriate measures to improve conversion.